Complete digital marketing revolves around one word and that is Keyword. How you can optimize your website so that it starts coming on the 1st page of Google, by typing certain Text? It’s not actually the ranking of the Website. It’s actually the keywords, the basis on which a Website comes on the 1st page or 2nd page in Google Searches. Just by Adding ‘s’ or ‘es’ can make a huge difference in the ranking.
Now, the Question comes that How to optimize your Website so that it comes on the 1st page of Google? How to choose those keywords, which have high Volume & Low Competition etc… These all come under SEO Strategy. SEO helps SMEs to develop effectively and quickly opening websites that rank higher in search engines, which in turn helps to bring more online traffic to their sites and eventually improve their ROIs.